Industry News | A Look at Nuverse's Ragnarok X Next Generation in South Korea 2023
January 5, 2023 witnessed the official launch of Ragnarok X Next Generation (라그나로크X : Next Generation) in South Korea. Since its inception, the game swiftly ranks among the top 10 best-sellers in the Korean Apple Store and the top 20 in the Google best-sellers list. People may come up with Ragnarok M Eternal Love in South Korea, launched in March 2018, due to the fact that the game belongs to the Ragnarok IP and the same game category, MMORPG.
Ragnarok IP Games Status quo in South Korea
Ragnarok M Eternal Love continuously topped the Korean Apple Store best-seller list in the gaming sector in the first week of its launch while Ragnarok X Next Generation ranked No.1 on the initial day and is currently hovering in the top 10 of the best-seller list in Apple Store, and the top 20 in Google Play Store. In contrast, the former performed prominently on the best-seller list, and the latter made more steady growth.
In terms of downloads in Apple Store, Ragnarok X Next Generation was about ten times the size of Ragnarok M Eternal Love in the first week. However, Ragnarok M Eternal Love was about five times the revenue of Ragnarok X Next Generation, and the RPD (average payment per download) was much higher than that of Ragnarok X Next Generation.
Ragnarok M Eternal Love performed better according to the market in the first week probably because of the low marketing price when the game was not so common in the sector. As such, it boasted a favorable opportunity in the Korean market. The low performance of Ragnarok X Next Generation is due to the following factors: in the first place, South Korea is home to Android smartphones. But the statistics is based on iOS system. In addition, prior to its official launch in South Korea, some people have already enjoyed in other servers.
Different Market Strategies of Ragnarok X Next Generation
Compared to Ragnarok M Eternal Love in 2018, Ragnarok X Next Generation released in 2023 is prone to use the form of medium amplitude marketing strategy to attract more gamers to enjoy. Ragnarok IP boasts a list of mobile games and amounts to roughly 20 mobile games, and fails to gain more popularity than ever before.
Like most products with IP as a selling point, the two games mainly take "long-term interest" (character shape, cute elements, cool fights, beautiful scenes, etc.) as the primary principle, using call-to-action phrases to attract players from the game itself, considering the IP philosophy.
In addition to the fact mentioned above, Ragnarok X Next Generation is to show a large number of casual gameplays, including photo taking, and uses sound music to attract gamers to enjoy. What's more, KOL marketing is more well-designed rather than a simple promotion. However, Ragnarok M Eternal Love embraces more gameplays about the pets and equipment featured as cute graphics.
South Korea is the market that spends the top one in the MMORPG genre except for China and Japan. From Ragnarok M Eternal Love to Ragnarok X Next Generation, it can be concluded that Chinese manufacturers show an emphasis on Korean players. Ragnarok X Next Generation presents a more mature state compared with other markets in the same period. And the market performance is initially not as good as its predecessor but boasts strong momentum.
How to Download and Enjoy Ragnarok X: Next Generation with Redfinger
Ragnarok X: Next Generation is now available in redfinger cloud phone. Against the backdrop of auto features embedded in Ragnarok X: Next Generation, players can toggle on in the customization menus and then pick up as they run across it in an automatic manner. For sure, this feature enables adventurers to save time to do other things. Coincidentally, players can enjoy Ragnarok X: Next Generation with redfinger cloud phone, thereby saving their mobile phone storage space. The feature combined among Ragnarok X: Next Generation and redfinger cloud phone brings more convenience for game-playing.
As a virtual Android system, redfinger cloud phone enables you to own another Android phone on one device. Running on the cloud server, redfinger costs nearly no data, storage, and battery power of your own device. With this android emulator, you can run your game 24*7 on the cloud freely. In addition, with ONLY one redfinger account, you can manage as many cloud phones as you want to meet your multitasking needs.
1. Search REDFINGER in Google Play and download the app OR
Click the official website and use the app via browser.
2. Complete sign-in steps to access the Redfinger cloud smartphone.
Note: Please see redfinger tutorial videos if you encounter some issues about that.
3. Look for Ragnarok X: Next Generation in the search bar in REDFINGER APP Store.
4. Download and install the game in Redfinger.
5. Run and enjoy playing Ragnarok X: Next Generation with redfinger.